And they continue to vary somewhat depending on the person using the term.ĭoran's original definition tied in five criteria: In fact, the words within the acronym have changed over time. SMART does not have one definitive meaning. And a goal you set for yourself does not need to be agreed-upon. However, Doran explains, It should also be understood that the suggested acronym doesn't mean that every objective written will have all five criteria.įor example, not everything worth achieving is measurable. Many people believe that effective goals and objectives must incorporate all five elements of SMART.
Let me suggest therefore, that when it comes to writing effective objectives, corporate officers, managers, and supervisors just have to think of the acronym SMART. Ideally speaking, each corporate, department and section objective should be: (SMART). 'How do you write meaningful objectives?'- that is, frame a statement of results to be achieved, Managers are confused by all the verbal from seminars, books, magazines, consultants, and so on. In his paper, Doran provides some clarification for readers on applying the SMART acronym: Way to Write Management's Goals and Objectives". Doran, a consultant and former Director of Corporate Planning for Washington Water Power Company published a paper titled "There's a S.M.A.R.T. It is generally accepted that the SMART acronym was first written down in November 1981 in Spokane, Washington. It wasn't until the late 20th century that help arrived in the form of SMART goals. What they needed was a way to organise their efforts to improve their chances of success. They failed not because they lacked intelligence or courage, but because they did not organise their energies around a goal. In this history of SMART goals, I look at where the acronym came from, who developed it, what the critics say and why it has become popular in project management and performance planning.Īs far back as the late 19th century, renowned American philosopher Elbert Hubbard realised that many people failed in their endeavours.
The acronym encourages us to make goals specific, measurable, agreed-upon (some people use achievable or attainable), realistic and time-bound. By far, though, the most well-known goal-setting technique is SMART.
Goals provide the motivational energy to carry on even when motivation is low.Īcademia has written much on the subject. It pushes you forward and provides a constant reminder of what you want to achieve. Whether in business or your personal life, having a goal gives you something to work towards.
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